social influence | social change
You can download a copy of Caren's resume here or visit her LinkedIn profile here.
Caren Magill
Highly accomplished marketing communications professional with expertise in both B2B and B2C environments. Experienced in integrated marketing campaigns, internal communications, new media/digital marketing and project management within venture-backed startups and Fortune 500 corporations. Specialized expertise in communications design through digital and traditional media, creating narrative-based messages that engage target audiences, promote social change and influence consumer behavior.
CORE COMPETENCIES
|
§ Project Management § Marcom Strategy § Social Media § Public Relations § Team Leadership |
§ Cause Marketing § Strategic Planning § Budget Management § Online Analytics § Event Production |
§ New Media Marketing § Integrated Marketing § Brand Management § Corporate Communications § Podcasting |
UCLA/Fielding Graduate University (2009 to Present)
Full Time Master’s student in Media Psychology & Social Change
· In final semester of program in completion of thesis (part time only) ending April 2011.
Ladies Who Launch, Los Angeles, CA (2009 – 2010)
Market Director, Franchise Owner
§ Created a thriving online and in-person community for Ladies Who Launch (Los Angeles) via Facebook, Twitter, YouTube, LinkedIn, blog presence, email campaigns and local in person events.
§ Established myself as a thought leader in the area of micro-entrepreneurship through social media networking, live speaking engagements, and partnering with like-minded organizations.
§ Implemented ongoing communication strategies to engage and educate the community, converting new leads to workshops registrations and memberships.
§ Established message consistency across multiple networks.
§ Designed and promoted workshops and events targeted to female entrepreneurs, which included securing expert speakers, initiating public relations opportunities and developing partner relationships to expand reach and audience engagement.
§ Sold Ladies Who Launch - Los Angeles for a profit in August, 2010
JDSU (formerly JDS Uniphase) (1998 – 2003 and 2006 – 2008)
Manager, Global Trade Shows & Events
§ Managed corporate events with budgets of $5M-$7M annually.
§ Co-developed and managed a customer-focused online interactive university (JDSUniversity) as well as an internal online communications portal that supported over 75 new product launches and pre-event global staff training for international tradeshow attendance reducing travel costs by 30% per program.
§ Created and led company-wide event marketing strategy, including timelines and deliverables, budget and copy approval, global vendor management, cost negotiation, staff preparation, and program analysis.
§ Managed projects of varying size (up to 10,000 sq. ft) from inception through completion, across North America, Europe and Asia.
§ Drove trade show strategy and internal project related communications, including a fiscal-year event marketing plan, individual project programs, and post-show analysis and reports.
§ Supervised the Tradeshow & Events Group as well as cross-departmental project teams.
§ Directed the acquisition of capital assets, such as a 7,000 sq. ft., $1.2M exhibit structure, including RFP process, vendor selection, design, contract negotiation, and project management.
ListenUP! Canada (2005 – 2006)
Marketing & Development Manager
§ Drove marketing programs that enhanced brand awareness and boosted retail store traffic in target markets through direct mail, broadcast, online, and print media.
§ Created trend analysis, measured the effectiveness of marketing campaigns, and monitored geographical patterns.
§ Communicated with media buyers, public relations firms, and marketing agencies to manage ongoing programs and project initiatives.
§ Centralized all media and public relations inquiries and solicited speaking opportunities and media interviews for corporate spokespersons.
§ Directed content creation, updates, and vendor support for search engine optimization.
TMX Group (formerly Toronto Stock Exchange) (2003 – 2005)
Account Manager, Event Marketing
§ Executed a diverse number of conferences and events for specific lines of business within the TMX Group, which included internal events, program launches, symposiums, and national road shows.
§ Created marketing content, materials and programs to increase attendance at events.
§ Led cross-functional teams while managing overall project deliverables.
§ Directed program initiatives for the Canadian Foundation for Investor Education.
Master of Arts in Media Psychology and Social Change (Expected April 2011)
UCLA/Fielding Graduate Institute, CA
Bachelor of Arts in Psychology (1997)
York University, Ontario
Cause Marketing Forum
American Marketing Association
American Psychological Association – Divisions: Consumer Psychology & Media Psychology
International Positive Psychology Association
Net Impact, Los Angeles Chapter
Taproot Foundation Brand Strategist for non-profit organizations
Academic & Professional Blog http://BrandingSocialChange.com
LinkedIn Profile with References http://www.linkedin.com/in/carenmagill
Caren Magill is a blogger and communications specialist with expertise in media psychology and social marketing. She has a passion for inspiring prosocial behavior and human connection through media technology. The focus of Caren’s graduate research has explored how companies can harness technology to enhance employee subjective well being (aka happiness) and organizational commitment by combining theories in positive and organizational psychology with online communications strategies. Drawing on her background in marketing communications, her academic work and her love of all things high tech, she has a passion for creating corporate culture through digital storytelling and cascading it across a number of channels to build brand authenticity internally and externally.
In 2008, Caren was drawn to the entrepreneurial path after a 12-year career in corporate and strategic marketing with JDSU (JDS Uniphase), The TMX Group (Toronto Stock Exchange) and several venture-backed start-ups. While building a small business she embarked on a graduate degree in Media Psychology and Social Change, to further advance her interests in social innovation, brand influence and cause-based campaign strategy. After a successful exit from her company in 2010, she is focused on developing thought leadership in strategic internal communications, corporate social responsibility and cause-based marketing.
Preceding her Master’s degree, Caren graduated from York University in Toronto, Canada with a BA in Psychology. She is profoundly dedicated to causes that support and advocate animal welfare, environmental protection and social innovation in the areas of meaningful work and corporate responsibility. She lives in Los Angeles with her husband and two rescue dogs, coco and snickers.
Follow her at www.twitter.com/carenmagill
Theme created for Posterous by Obox
