social influence | social change
Photo via Malaria No More If there's one thing I'm confident about in terms of social persuasion, influence and change, it's that humor (applied appropriately) is a powerful tool that catches attention...
Photo by Uglyanges As an expert, projection of confidence is a key component in your level of persuasion, right? Right. But not the way you think. In a recent Stanford Business study, researchers...
In Daniel Pink’s, A Whole New Mind, he talks about Steve Denning, an expert in organizational storytelling. According to Denning, “storytelling doesn’t replace analytical thinking…. It supplements...
Image by Intersection Consulting It’s interesting to me that many of the brands I’ve had the opportunity to explore from the inside, often suffer a disconnect between the external brand, and how the...
If I were to sum up the focus of my graduate degree, I could not have done it more concisely than the authors of PSYCBlog did with this summary on how to create a persuasive message. From social proof to the sleeper effect, they've covered the most highly influential tactics known to social psychologists today. Now, pulling them all together into a cohesive, powerful and moving message might not be the easiest thing to do, but to run your ideas through this checklist of persuasion points is certainly worth the...
This is a great presentation created by Piaras Kelly, capturing the power of cause-related marketing and illustrating a new social purpose business paradigm which bridges the benefits of cause marketing campagins with traditional CSR functions. Check out slide 34 for more details. goodpurpose View more presentations from Piaras Kelly.
Some time ago I expressed my sheer shock and amazement at the Susan G. Koman campapign "Buckets For The Cure". Even though the joint partnership raised over $4.2 Million dollars from KFC's .50 cent per pink bucket contribution, it was at a detrimental cost to consumers who consumed the deep-fried junk food. More importantly, the "Fight For A Cure" message was instantly repositioned as a "Sell-Out For The Cure" as the Koman Foundation took funds from the very source of their so-called cause. Today I came across...
According to a recent University of Illinois study, if you ask yourself if you will do something rather than tell yourself, chances are, you will. Based on the research of Dolores Albarracin, Ibrahim Senay, and Kenji Noguchi, the language we use to prepare ourselves for certain behavioral changes is largely effected by the way we present the idea in our own mind. The research from this study compared participants who spent time asking themselves if they would complete a task, with participants who told themselves...
Moms and Millennials are spearheading the enthusiastic emphasis toward cause related marketing campaigns. According to a recent study conducted by Cone LLC, when quality and price are equal, consumers are 80% more likely to switch to brands that support a cause, rather than sticking with their typical tried and true brand choice. Conscious consumerism is gaining momentum here in the US, and it’s something that all brands should be taking a closer look at. If you don’t stand for something, you might be passed...
Caren Magill is a blogger and communications specialist with expertise in media psychology and social marketing. She has a passion for inspiring prosocial behavior and human connection through media technology. The focus of Caren’s graduate research has explored how companies can harness technology to enhance employee subjective well being (aka happiness) and organizational commitment by combining theories in positive and organizational psychology with online communications strategies. Drawing on her background in marketing communications, her academic work and her love of all things high tech, she has a passion for creating corporate culture through digital storytelling and cascading it across a number of channels to build brand authenticity internally and externally.
In 2008, Caren was drawn to the entrepreneurial path after a 12-year career in corporate and strategic marketing with JDSU (JDS Uniphase), The TMX Group (Toronto Stock Exchange) and several venture-backed start-ups. While building a small business she embarked on a graduate degree in Media Psychology and Social Change, to further advance her interests in social innovation, brand influence and cause-based campaign strategy. After a successful exit from her company in 2010, she is focused on developing thought leadership in strategic internal communications, corporate social responsibility and cause-based marketing.
Preceding her Master’s degree, Caren graduated from York University in Toronto, Canada with a BA in Psychology. She is profoundly dedicated to causes that support and advocate animal welfare, environmental protection and social innovation in the areas of meaningful work and corporate responsibility. She lives in Los Angeles with her husband and two rescue dogs, coco and snickers.
Follow her at www.twitter.com/carenmagill
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